Significance of Graduate Attributes-Free-Samples for Students

Question: Discuss about the significance of graduate attributes. Answer: The significance of graduate attributes is being more and more recognized and internationally in higher education and by industry, government, and accrediting bodies. Higher education is the first step towards the career goal that an individual set. This is the phase where people have to be in a mindset of setting specific target and moving towards developing skill set. The training and skills acquired by an individual further helps that person in choosing a befitting career for oneself. In Australia apart from universities there are several other options for a student to choose from in accordance to the skill set and the knowledge he or she wants to acquire in the long run. These options may be Technical and Further Education(TAFE) institutes and Registered Training Organizations (RTOs). These institutes are backed by the guidelines and policies of the department of education and training in the Australian government. There are specific norms and conditions about the requirements an d the facilities that are available to the students according to the guidelines. To back up the national qualification system in the country in the year 1995 Australia qualification framework (AQF) was set up. It specifies the guidelines and rules regarding higher education, vocational education etc. According to Kavanagh and Drennan (2008), Business academics were defined as those directly involved in lecturing within university level business undergraduate programs. Universities have their own requirements to enroll students. Grades are one of the many requirements. People who are enrolling for business graduate are expected to be smart, think at the top of the head, use common sense to understand analyze and find creative solution for complex problems. These are some of the usual characteristic that is required by a graduate to meet the requirements of any organization. This is of course apart from the skilled training that individuals acquire in business schools. When a student steps in to the higher education system it is taken that the student is capable of preparing oneself to garner knowledge and training to develop a flourishing career (John 2009) Some of the common qualities of a business graduates are: being a good leader: An individual who is a business graduate and is looking for a job in the industry he or she should have the quality to lead a group of people who will be working under the person. Commitment is another common attribute that an organization looks for when hiring a business graduate. If there is a lack of commitment in the person towards the institution then that person will also not have his full heart in the job which will affect the business in the long run. On the feet thinking ability: Apart from the academic knowledge that business education offers a student the person is also expected to have a good common sense and quick and creative in finding out solutions of the problems that are encountered. The management graduates are supposes to have a vision which will help in the development and policy making of the organization. A business graduate is expected to be far sighted to be able to at least work in a direction of the benefit of the organization. A management graduate is also expected to be respectful and have integrity in his or her nature so that the people who are working under him or her will be able to (Forbes.com, 2017). Employee skills and requirements by employers in Australia According to Jackson and Chapman (2012), there is a huge requirement for skilled management graduates in Australia. These skills have to be technical as well as non technical so that these students are ready for the job they are going to undertake once they are out of the colleges and institutes. There authors recognize the skill gaps in the graduates by carrying out primary research. They found that there are few disparities in between the academic curriculum and employer skill ratings of certain workplace behaviors. Some employers do believe that though there are certain non technical skill sets among the fresh graduates there are some vital elements of managerial skills that are missing. Quality of business education On the other hand the report by Azevedo, Apfelthaler and Hurst (2012), suggest the growing importance of the quality of education in the last two decades. Because of some of the external factors like concrete global competition, dynamic nature of consumer needs; higher education institutes constantly face demand for accountability, transparency and comparability. This is also dependent often some of the internal factors like the quality management initiatives and internationalization efforts etc. the authors also go on to say that there is very little that has been researched or done about the undergraduate or the primary level of business education which further effects the quality in the higher education as elementary education is the fundaments of the knowledge acquired by an individual. Common attributes of a business graduate Graduate abilities and attributes need development and incorporation, attributes like critical thinking and critical reflection, has proved challenging in business education (Treleaven Voola, 2008). In this report the authors have mentioned the significance of having a constructive and packed management course that is at par with the positive graduate attributes so that the students are job-ready in the industry they are hired in. According to the authors the required graduate attributes are academic knowledge and skills aligned with the selection requirements of the company, development of the aware mess among the students regarding the necessary attributes, the learning process should have the future prospect of the students in the education system and the curriculum should be based on realism, generic or non technical skill sets should be given importance and should be given opportunities to develop , the education process should be a two way communication where the students are given the opportunity to give feedbacks to the educators and the program. The duo also suggests that there should be a wide approach to enhance the popularity, develop and integrate graduate attributes. If graduate attributes were to be segmented they would be basically of two types technical or hard skill set and non-technical or soft skill set. Where most of the curriculum of the business schools revolve around developing the technical skill sets of the student very less attention has been paid to soft skill development, where as many entrepreneurs and employers believe that soft skills are equally important and are very rare quality to find in an individual. Requirement and importance of hard skills as well as soft skills among business graduates Robles (2012), in his paper has stated about the importance of interpersonal or soft skills that are required in a graduate while working for a business organization. He emphasizes on the development and the training of these soft skills in the education system as well so that a business graduate is ready to join the job as soon as the completion of the course. He says these soft skills are important to imbibe by the curriculum of the business education system so as to increase the employability of the students after the course is over. The mindset of fresh graduates are that of a student and that takes a lot of time to change and for them to think like a professional. In this report the author has identified the top 10 soft skills that are deemed to be most important by business executives: integrity, communication, courtesy, responsibility, social skills, positive attitude, professionalism, flexibility, teamwork, and work ethic. On the other hand, Jackson and Chapman (2012), have interviewed and surveyed to gather information from two hundred and eleven Australian employers to come to a conclusion and build a set of business graduate attribute profiles which precisely mirror the present requirements of Australia employers. The authors suggest that there are three clusters graduates that they have put together through the samples gathered. The groups were Manager, People Person and Business Analyst and provide an insight of the Australian industrys prime requirements of business graduates. In the studies the repeated importance of technical or hard skills were brought to the forefront. But he also states that a lot of people who have been surveyed have mentioned that for the Manager and People Person profiles an increasingly significant portion of undergraduate curriculum should be focused on developing emotional intelligence, leadership skills, creativity and social skills kind of soft skills. The duo further mentions that it is just not any one part of the skill set that is important rather it is the balance of the two types of skills that are required for a job-ready graduate. In the paper Harris (2009), points out the different types of ways in which knowledge that is acquired, levels of the knowledge process, assessment of the classes and standards are put together. By analyzing various academic standards so that students are of the employers expectation levels, the authors has said that the higher education systems are now more concentrated on the nature, quality, and level of student learning. The author in his report with the help of the corporate code of ethics developed 18 cases for evaluating business students for the employers while interviewing them for hiring. In the paper he has mentioned the 5 pressure point areas, which are (a) unethical behavior being failed to report, (b) misuse and improper delegation of company assets, (c) conflict of interest in between the employer and the employee or lack of company commitment, (d) inaccurate accounting records by way of channel stuffing (offering a deep discount to customers to overbuy), and (e) trading on inside information. He states that the main intention study was to make teachers and educators become aware of students mannerisms and objective, which may further violate the code (Persons, 2009). According to Martin and Mahat (2017), there has been an observed rise in trend of Australian universities to show that their students have received knowledge and skills sets as specified by them in the form of graduate attributes or institutional learning outcomes. In this paper the authors have marked the general skill set that are suitable for undergraduate courses at the national level. The research has been conducted by the authors keeping in mind two perspectives one is from the institutions point of view about the graduate attributes and the other is from the perspective of the national guidelines or the framework that suggests some criterions. The authors says that one of the determinants that has led to an considerable change on Australian higher education and the learning systems of students involve the shift from elite to mass education that has taken place over the last two decades. He also says that in Australia there is one of the main concern areas that has originated a s a direct result of the mass education system is that the quality of education has dropped substantially. Another determinant of the change in the education system is the financial burden on the students of the tuition fee. The point that this research needs to focus on from this paper is that the higher education has now become an investment from which graduates expect an employment and monetary return. As the previous literatures show that there is a constant reminder about the significance of the soft skills along with the hard skills in a graduate to successfully meet the requirements of the employers. Similarly, Boyatzis (2009) says to maximize the performance of the workplace several present and future manager models should be studies to develop effective management skills set. In the report Yorke (2014), has analyzed the accountability and the standard policies regarding the learning standards of the assessment in the higher education. He states that there is a skill gap in between what the industry requires and what the education system has to offer. He says that there have been several reforms in the guidelines by the Australian government for the development of the skilled job ready managers Reference List: Azevedo, A., Apfelthaler, G., Hurst, D. (2012). Competency development in business graduates: An industry-driven approach for examining the alignment of undergraduate business education with industry requirements.The International Journal of Management Education,10(1), 12-28. Boyatzis, R. E. (2009). Developing emotional, social, and cognitive intelligence competencies in managers and leaders.The SAGE handbook of management learning, education and development. Sage, 439-42. Harris, K. L. (2009). International trends in establishing the standards of academic achievement in higher education.An independent report and analysis. Jackson, D., Chapman, E. (2012). Empirically derived competency profiles for Australian business graduates and their implications for industry and business schools.The International Journal of Management Education,10(2), 112-128. Jackson, D., Chapman, E. (2012). Non-technical skill gaps in Australian business graduates.Education+ Training,54(2/3), 95-113. John, J. (2009). Study on the nature of impact of soft skills training programme on the soft skills development of management students.Pacific Business Review,10(12), 09. Kavanagh, M. H., Drennan, L. (2008). What skills and attributes does an accounting graduate need? Evidence from student perceptions and employer expectations.Accounting Finance,48(2), 279-300. Martin, L., Mahat, M. (2017). The Assessment of Learning Outcomes in Australia: Finding the Holy Grail.AERA Open,3(1), 2332858416688904. Persons, O. (2009). Using a corporate code of ethics to assess students' ethicality: Implications for business education.Journal of Education for Business,84(6), 357-366. Robles, M. M. (2012). Executive perceptions of the top 10 soft skills needed in todays workplace.Business Communication Quarterly,75(4), 453-465. Forbes.com. (2017). The 10 Skills Employers Most Want In 2015 Graduates. Retrieved 21 August 2017, from https://www.forbes.com/sites/susanadams/2014/11/12/the-10-skills-employers-most-want-in-2015-graduates/#77e5b9712511 Treleaven, L., Voola, R. (2008). Integrating the development of graduate attributes through constructive alignment.Journal of marketing education,30(2), 160-173. Yorke, J. D. (2014). Accountability and quality policies relating to learning standards, and their implications for assessment in higher education.

Intestinal Cell Proliferation and Differentiation - myassignmenthelp

Question: Discuss about theIntestinal Cell Proliferation and Differentiationfor Tyrosine. Answer: Intestinal cell proliferation Several growth factors mediate the process of proliferation that triggers cells to enter cell cycle. Proliferation of the mucosal cells is needed to maintain the integrity of the gastrointestinal system. The EFGR gene sends instruction for production of the Epidermal growth factor receptor protein, which promotes cell proliferation. It is atransmembrane protein and is activated by specific ligand binding. Upon activation, EGFR undergoes dimerization, which stimulates tyrosine kinase activity. The tyrosine residues get autophosphorylated and activate downstream signaling of other pathways and promote proliferation. Receptor tyrosine kinase also influences the activity of insulin-like growth factor 1 and 2 encoded by the IGFR1 and IGFR2 genes respectively. Binding of ligand activates the receptor tyrosine kinase, autophosphoryaltion initiates intracellular signalling and activates the Akt and Ras MAPK pathway (Waseem et al. 2014). This increases proliferation and inhibits apoptosis. KL F4 or Krupple like factor 4 is a zinc-finger transcription factor, involved in regulation ofproliferation. KLF4 is expressed in non-dividing cells of the intestinal epithelium and maintains homeostasis in these cells.In the intestinal epithelium, it regulates Wnt signaling pathway of genes. Fibroblast growth factors (FGRFR2 and FGFR4) controls intestinal cell proliferation by binding to the receptor tyrosine kinase family. LGR5 promotes proliferation by acceleration of cell cycle. The main effect of high fat diet occurs in the colon, which leads to enhanced cell proliferation. Total lipids in feces are measured by a gravimetric method.Diet rich in saturated fats excerete more lipids. Proliferation of distal colon cell increases as fecal lipids increase (Sakar et al.2014). Intestinal cell differentiation A cell becomes more specialized through the process of differentiation. The EGFR, FGF-2, FGF-4, KLF4, HNF1a are responsible fot influencing the differentiation pathways of intestinal cells. Binding of specific ligands to the receptors encoded by these genes triggers the tyrosine kinsase activity. This activation occurs through dimerization of the receptors. Dimerization is followed by autophosphorylation and activation of downstream signaling pathways like Notch, BMP, Wnt/Wg, Hedgehog (Hh), mitogen-activated protein kinase (MAPK) and other pathways. Crypt structures and transient amplifying cells were rapidly lost due to block of the -catenin/Wnt signaling (Barker 2014). -Catenin is a cytoplasmic signal-transducer of the canonical Wnt pathway. In the absence of Wnt ligands, -catenin is phosphorylated and degraded. The degradation complex contains the tumor suppressor gene products conductin or axin, APC (adenomatous polyposis coli), casein kinase I (CKI) and glycogen synthase kinase 3. When the Wnt ligand binds to Frizzled transmembrane receptors, Disheveled cytoplasmic protein gets activated. It blocks the function of the degradation complex. -Catenin enters the nucleus and associates with LEF/TCF transcription factors. It induces transcriptional control of the Wnt target genes. Mutations which activate this pathway initiates colorectal cancer. The tumors are manifested by truncated mutation in axin and APC. Recently, several studies have reported that intestinal stem cells get inflamed and their differentiation is directly effected by prolonged consumption of saturated fat diet (Beyaz et al. 2016). References Barker, N., 2014. Adult intestinal stem cells: critical drivers of epithelial homeostasis and regeneration.Nature reviews. Molecular cell biology,15(1), p.19. Beyaz, S., Mana, M.D., Roper, J., Kedrin, D., Saadatpour, A., Hong, S.J., Bauer-Rowe, K.E., Xifaras, M.E., Akkad, A., Arias, E. and Pinello, L., 2016. High fat diet enhances stemness and tumorigenicity of intestinal progenitors.Nature,531(7592), p.53. Sakar, Y., Duca, F.A., Langelier, B., Devime, F., Blottiere, H., Delorme, C., Renault, P. and Covasa, M., 2014. Impact of high-fat feeding on basic helix-loop-helix transcription factors controlling enteroendocrine cell differentiation.International journal of obesity,38(11), p.1440. Waseem, T., Duxbury, M., Ashley, S.W. and Robinson, M.K., 2014. Ghrelin promotes intestinal epithelial cell proliferation through PI3K/Akt pathway and EGFR trans-activation both converging to ERK 1/2 phosphorylation.Peptides,52, pp.113-121.

The Weirdest College Essay Prompts Ever

Supplemental essays are often the most personal parts of college applications. Your essay lets you reveal aspects of your life and character that just dont come across elsewhere. In some cases, though, the essay questions are so strange that they might seem more like puzzles than prompts. Take the following examples. 1. Tufts University Kermit the Frog famously lamented, Its not easy being green. Do you agree? Tufts University frequently supplies eclectic essay prompts, and this is obviously one of them. After all, it quotes someone whos made of felt. Nevertheless, its philosophical. It challenges students to define the existential condition green in their own way. No doubt many respondents will highlight a quirk that makes them distinct. It could be something physical like being tall, or it could be a personality feature like curiosity. Either way, applicants must decide whether that quality has caused them difficulties. Check out our database of successful Tufts profilesfor more inspiration! 2. University of North Carolina at Chapel Hill What do you hope to find over the rainbow? This UNC prompt is also framed through the lens of popular culture. It references a song from the classic movie The Wizard of Oz. Its asking students what they want their futures to hold once they cross a certain threshold. Again, applicants must define their own terms. What is that threshold, the rainbow, that they must pass? Is it school? Is it the search for a true calling? These questions would probably keep the Scarecrow up at night. Here are UNC Chapel Hill essay examples! 3. University of Chicago What is square one, and can you actually go back to it? When it comes to asking offbeat essay questions, the University of Chicago is Americas reigning champ. This one takes a familiar idiom ― back to square one ― and squeezes out its metaphysical implications. When people find themselves on the wrong path in life, to what extent can they go back and fix the problem? Can you really make amends with other people? Is there a point of no return in terms of decision-making? Take a look at some UChicago success stories. 4. Wake Forest University Give us your top ten list. This request must inspire many different kinds of responses. Many students probably submit earnest lists of heroes, career objectives or the struggles theyve overcome. No doubt others offer humor, perhaps naming their most embarrassing moments or favorite dance moves. Some brave soul might provide ten reasons he or she hates top ten lists. Would you be sincere or irreverent with your list? See what others did in their Wake Forest application! 5. University of Richmond Tell us about spiders. Heres another question thats wide open to interpretation. It also gives applicants the chance to display their unique sensibilities. You could opt for biological descriptions, an examination of how spiders have been perceived throughout history, an autobiographical story about childhood arachnophobia, an amusing look at the world from a spiders point of view or something else entirely. You have to wonder, though, how many admissions officers get the willies reading these essays. Heres a list of Richmond profiles to help you. 6. Brandeis University If you could choose to be raised by robots, dinosaurs or aliens, who would you pick? Why? Given the absurdity of its three choices, this question seems designed to test creativity and reasoning skills. How do you construct a logical argument from an illogical premise? How do you advocate for an idea thats appalling? On the other hand, maybe some people like the notion of robots changing diapers or aliens singing lullabies. Check out Brandeis University profiles! Unusual college application essays certainly arent for everyone. Many students prefer standard queries about inspiring books or extracurricular activities. However, if you have an urge to show off your imagination and unique writing style, you might start hunting for an essay question as bizarre as those above. Which essay prompt has you scratching your heads? Let us know what other strange ones youve encountered this application season! If you still need some inspiration, check out ’s database of 60,000+ successfulcollege application files.

What a Fiction Essay Sample Can Teach You

What a Fiction Essay Sample Can Teach YouFiction essays are often considered by many people to be more difficult than other types of academic papers, but a fiction essay sample can actually help make this not so much the case. The key to getting through a fiction essay is understanding exactly what needs to be done in order to make it easy for yourself.The first thing you need to consider when writing your essay is the theme of the piece. In order to avoid making your essay too broad, focus on a topic that is quite specific. This way, you can focus your essays on things that relate to the topic in a very specific way.When it comes to themes, there are a lot of things that you can choose from. You can choose to write about the concept of the apocalypse or a city ravaged by war, or the same concept over again. As long as you have a general idea of what you are writing about, you will find it easier to work on your essay.Since the theme of your essay will determine how you will structur e your essay, you will also need to find a specific topic to work with. One thing you should consider before choosing a topic is how related your piece will be to the theme. For example, if you are writing about the destruction of the American West, then you will probably want to look at a theme such as the coming of a new civilization.Once you have a topic to work with, you will need to decide how you are going to approach it. Do you want to focus on the main characters? Do you want to deal with more background information?When you have these questions answered, you will be able to focus on each aspect of your essay more effectively. For example, if you are writing about a character, you may be able to focus more on what their personality is like. While there are some styles that only deal with the background information, you will likely find that this is not a style that you enjoy doing.The next thing you will need to do is decide how you are going to structure your essay. You wil l need to think about how long the essay is going to be and how many paragraphs it will be. If you are using a topic of the apocalypse, then you may choose between a short introductory paragraph and two longer paragraphs.There are a lot of ways that you can structure your essay and a good fiction essay sample can help you get through the process more easily. You can take your time and write with the idea of the essay being something that can benefit you on a higher level, and not just something that is written for the sake of it.

Free Essays on Description

Devoured â€Å"Finally, the tedious school day is over,† I sighed as I carelessly threw aside my bulging backpack filled up to its capacity. â€Å"But there is still homework to complete! When will this ever end? It is just like ‘The Never-Ending Story’ movie, except its ‘Never-Ending’ homework in this case.† Flipping through my Excalibur to April twenty – third, two thousand three, I indolently read aloud my homework assignments: â€Å"Math: problems PW-26 to PW-38; French I: spiral page 138 along with bookwork on page 188; Biology: chapter 38 review questions worksheet and chapter 29 vocabulary; English Honors I: rough draft on anything descriptive due Monday.† Suddenly, my mind flashed back to a daunting incident in Carmel Beach, where the gargantuan waves tower above the sky and plunge down, crashing onto the broken down sand and shiny sleek stones, as if their intent was to crush them into minute jagged bits. Shaking my head to jump out of that distressing memory, I decided to write about the well remembered memory. Although the original magenta hat was long gone, I still keep in mind that it was my one and only beloved hat. Then, with thoughts rushing to my head about the unpleasant incident, I reminisced back into the memory. While scurrying to the beach with my favorite magenta hat on my head, I dreamt about the lanky sandcastle that my parents and I would create, which would of course be embellished in an assortment of iridescent seashells. â€Å"Slow down! Avoid the waves, they might eat you up!† Dad jovially joked. Chortling, I sat down on the desired spot, where its future would be the landmark supporting the world’s elite sand skyscraper. We began to make my dream sand skyscraper, but when I stood back to admire our arduous work, it appeared corpulent and grotesque with the dry sand sliding down, back to its fellow grains and back to where it came from. Disapprovingly, I grimaced; I tried my best... Free Essays on Description Free Essays on Description My childhood wouldn’t have been the same if I didn’t have my Roller blade Barbie. I kept her on my white nightstand next to my bed, so that I could grab her on my way to eat breakfast. No matter where I went I always took my doll because she is small enough that I could stick her in my little pink handbag. Roller blade Barbie’s sense of fashion style, lighted roller blades, and her bright make up were three characteristics that amazed me everyday as I played with her for hours. Roller blade Barbie has long wild black hair with bangs in the front that looks like a big wave coming from her scalp. Hidden behind her hair are pair of yellow earrings that are circular in shape. Barbie also wears a big shiny ring on her right plastic hand. For her wardrobe she wears a turquoise tube top with green distorted spots scattered all over it. It also has a yellow ribbon coming out of the middle of the top that can be made into a bow. To match the top she wears turquoise shorts with a neon yellow ruffle around the top of the shorts. She wouldn’t be Roller blade Barbie if she didn’t have roller blades. Her roller blades have orange wheels and neon yellow on the boot part. On the side of the boot written in black tiny letters is Roller blades. The skates spark like there are fireworks shooting out from behind her while I push her roughly against any flat surface. Any girl could get good make up ideas from Barbie. She wears green eye shadow that matches the gr een in her tube top. The eye shadow also brings out her sparkling brown eyes. Barbie put on hot pink lipstick that makes her lips stand out. What makes Barbie’s features stick out is her golden tan that makes me want to head to the beach. Barbie made so many good memories of my childhood. Her fashionable clothes made me want to dress like her. Her makeup made... Free Essays on Description Devoured â€Å"Finally, the tedious school day is over,† I sighed as I carelessly threw aside my bulging backpack filled up to its capacity. â€Å"But there is still homework to complete! When will this ever end? It is just like ‘The Never-Ending Story’ movie, except its ‘Never-Ending’ homework in this case.† Flipping through my Excalibur to April twenty – third, two thousand three, I indolently read aloud my homework assignments: â€Å"Math: problems PW-26 to PW-38; French I: spiral page 138 along with bookwork on page 188; Biology: chapter 38 review questions worksheet and chapter 29 vocabulary; English Honors I: rough draft on anything descriptive due Monday.† Suddenly, my mind flashed back to a daunting incident in Carmel Beach, where the gargantuan waves tower above the sky and plunge down, crashing onto the broken down sand and shiny sleek stones, as if their intent was to crush them into minute jagged bits. Shaking my head to jump out of that distressing memory, I decided to write about the well remembered memory. Although the original magenta hat was long gone, I still keep in mind that it was my one and only beloved hat. Then, with thoughts rushing to my head about the unpleasant incident, I reminisced back into the memory. While scurrying to the beach with my favorite magenta hat on my head, I dreamt about the lanky sandcastle that my parents and I would create, which would of course be embellished in an assortment of iridescent seashells. â€Å"Slow down! Avoid the waves, they might eat you up!† Dad jovially joked. Chortling, I sat down on the desired spot, where its future would be the landmark supporting the world’s elite sand skyscraper. We began to make my dream sand skyscraper, but when I stood back to admire our arduous work, it appeared corpulent and grotesque with the dry sand sliding down, back to its fellow grains and back to where it came from. Disapprovingly, I grimaced; I tried my best...

Jazz history Essay Example | Topics and Well Written Essays - 1500 words

Jazz history - Essay Example While not specifically ‘jazz’ in the strictest sense, W.C. Handy’s contribution to bringing to blues to mainstream acclaim is well-documented. For his role in recording and popularizing what had previously been regional southern music, Handy is now referred to as the ‘Father of the Blues’. While ‘Memphis Blues’ is not Handy’s most famous recording (that honor belongs to ‘St. Louis Blues’), it perhaps has the most interesting story. The song was originally titled ‘Mr. Crump’ to criticize a local politician, but was actually adopted by that same politician to promote his campaign. Three years later the song was given different lyrics, and its name was changed to ‘Memphis Blues.’ In organizing the Clef Club, a ragtime band of assorted musicians, in 1912 James Reese Europe became the first proto-jazz band to perform at Carnegie Hall. In 1913 Europe became involved with a ballroom dancing group named the Castles. Europe’s musical accompaniments to the Castle’s ballroom dancing helped break racial barriers within the United States and Europe, and their recordings by the Victor label made them, along with the Original Dixieland Jazz Band’s works, some of the earliest known jazz recordings. No comprehensive history of early jazz recordings would be complete without including the Original Dixieland Jazz Band. The Original Dixieland Jazz Band are well-known as the first recorded jazz artists, beginning with their 1917 song ‘Livery Stable Blues’. While ‘Tiger Rag’ wasn’t the first recorded song, many critics regard it as their most popular.

Marketing Managerment Project Paper Research Example | Topics and Well Written Essays - 1750 words

Marketing Managerment Project - Research Paper Example The case cites an example of Kellogg’s in Asia-Pacific region especially in India. This case is a classic example of concerted marketing efforts going haywire to produce reverse results. When a multinational giant organization such as Kellogg’s launches into an unknown region and area it needs to do the homework and establishes itself. The case highlights on the turnaround strategies used by the company to control the damage and survive. Today Kellogg’s is a household name in most Indian families and also the most preferred breakfast cereal, irrespective of that Kellogg’s needs to be alert in the volatile market. In an upcoming and third world market the options available are many for the consumers as the competition keeps offering one product after the other, which eventually widens the choice for the average consumer. Hence to not only to survive, but also sustain profitably, Kellogg’s has to innovate and in product as well marketing strategies. T his paper also suggests a few such strategies with its implications and challenges. No organization can capture a market and be complacent, because capturing a market may be a onetime effort but retaining the market with profitability requires new challenges to be taken and met with competence, effort and good marketing. Kellogg’s – The Indian Story We all love breakfast cereals and the crackling sound they make early morning. They give us an idea about how fresh and beautiful each day is going to be after a healthy breakfast. We are now going to look into a healthy breakfast story of none other than the breakfast giant Kellogg’s in India. Kellogg’s so far in western market has always maintained its upper hand. It was introduced in the Indian market in the year 2005 and was an absolute flophouse. From there on the company looked into various perspectives to make the product a success and has continued to grow in the market steadily. Today even if it has n ot captured the so called breakfast market share it has managed to survive and even run profitably and smoothly in India. We are going to study the turnaround of Kellogg’s in India in this assignment. Kellogg’s started its way in 1906 and today is the leader of corn flakes and breakfast cereals. Its worldwide expansion program goes as back as 1914. Kellogg’s expanded in England and Australia. By the year 1958 Kellogg’s settled in America making it the most popular breakfast frosty cereals and corn flakes. Over the years Kellogg’s has acquired Worthington Foods, Kashi Company and Keebler Foods. They also have a marketing tie up with Disney. Today Kellogg’s is manufactured in 17 countries and marketed over 180 countries worldwide. It has multiple products such as corn flakes, nutrition bars, ice cream cones, pies, and waffles etc. Today it is a company with billions of dollars of turnover world over. With this strength, history and backing Kel logg’s launched with many trumpets in Indian market. It started with its basic product - cornflakes. SWOT Analysis of Kellogg’s: Strengths: 1. Kellogg’s is a multi-billion dollar company having presence worldwide. 2. The product quality that is offered is uniform across the markets world over. 3. It has an excellent brand name and enjoys a healthy brand image. 4. Through various acquisitions it has acquired a range of products starting from breakfast cereals to nutrition bars and diet cereals. 5. Its primary strength lies in baking and innovative products it keeps coming